Online Brand Development that Brings Buyers

Realize that consumers love and trust brands. Creating an identity that resonates with your customers is at the heart of a truly amazing emotional relationship. We also encourage customer generated content. This is the easiest marketing method to build trust for your brand. When your customers are creating content such as positive online reviews, case studies, testimonials, contests, social shares, and other forms of participation, you not only build trust with new customers, but you empower your best customers with the ability to be a crucial part of your branding. Intelligent brands know how to leverage their clients and turn them into advocates. We all know that word of mouth is the most powerful form of advertising and marketing. Our content specialists take that into account, and we specialize in how to accentuate this strategy into a marketing plan, A consistent brand can ensure a better overall company value by reinforcing your position in the marketplace. You will be able to attract the right customers with a higher rate of repeat sales resulting in the increased perceived value of your brand or product. To establish an overall tone of Your website or app design should also align with your reputation and image you’ve placed in the marketplace. Place the consistent imagery across your logo on your app/website, social media accounts, and print materials.

Once you’ve successfully established your identity in the marketplace, be vigilant about your communication. grow your brand exponentially. To learn more about Luminous Tec and our fully integrated technologies and Digital Marketing strategies visit https://luminoustec.netcontact/

Paid Search vs. Organic

Paid search and organic search. SEO (Search Engine Optimization) is used to acquire traffic from both of these sources respectively. Google Ads, Bing Ads, Amazon Advertising and paid social media posts, native advertising (like sponsored posts on other websites, and any other medium for which you directly pay in exchange for visibility, are obviously categorized as paid media, and are necessary to continue to drive new customers to inquire about your services or buy your products direct. To amplify the number of leads that Organic content generates, you might have made a real effort to make it shareable, meaning others are distributing it via their personal social media profiles, this does increase traffic to your landing page. That’s the earned media component. If your paid and earned media are both successful, we recommend an evaluation of your paid media in which to lower your overall cost of acquisition for new customers. The very first listing on Google receives about 33% of clicks from organic search results.

There is a downside to organic search that you can’t expect instant gratification, because it takes time to get indexed. However, increased organic traffic is well worth and has the greatest impact on lead generation.

What separates you from your competitors when visitors come to your sites or landing pages? Well of course compelling offers and award-winning graphics are key, but it’s the content! Let your visitors know what you are doing to help enrich their daily lives by presenting it in a way that they can relate to. Design graphics to emulate those messages so visitors to your site view more pages and stay on your site to gain relevant & important information about your product. Analytics reveals that pages with content that is updated and valuable to consumers will drive viewers consistently to a form fill. More importantly, if your content is presented in a relatable style, offering tips and/or suggestions through blogs or answers on FAQ, people will engage.

Another key factor in Search Engine Optimization for organic search performance is visitor participation. Google and Bing will serve an organic site listing 5 times more if there are comments on your blogs & open forum site pages and social media. The reason the search engines prefer content is they give a quality score for valid and verified-valuable information. The search engines crawl the content of a web page to identify and collate related words. LSI finds synonyms for keywords and can improve your search rankings when you help Google understand the topic.  For example, when you say apple in your content that could mean 1 of 2 things to Google a. a fruit or b. Apple founded by Steve Jobs, so using content that relates to the exact meaning of the words you are using in a search will tell the bots how to index your content based on your intent. Bulletproof your search strategy with the experts in content and search optimization at Luminous Tec and see your successful search strategy’s soar. Our team of content experts will research all of the top performing words in your industry and use our proven strategies to deliver the consistently top-ranked results. Or just give us a call on +1 949-531-6098 to get in touch with one of our experts. We’ll help you analyze your market potential and will advise what’s best for you.

 

Dynamic content drives social media performance

When we think about having our own business, the online presence is imperative for it to succeed. We start following people that would like to buy our product, request our services, and start looking for the right crowd to spread the word out to the world that our business is here; ready to provide quality service. But what makes our online presence successful?

For instance, Instagram has become a huge tool for companies to expand their number of followers. 63% of Instagram users log in at least once per day and 1 billion people use Instagram every month.

As a consumer, I like companies to be invested and personally assess my wants and needs. I like to feel that they engage with their followers. Checking social media apps has become part of my morning routine and to no surprise, I found out one-third of the most viewed stories are from businesses.

Posting content on Instagram is one big part of being present but posting stories has become a huge game-changer. By having the right highlights on your profile, you make your business seem reliable, and confident about what they are constantly posting.

Here at luminous Tec, we like to make this happen organically by creating content that is relevant to your company’s vision; we create a digital marketing strategy that will allow your company to gain your follower’s trust.

Our team is dedicated to delivering results by using the right keywords, hashtags, photos, and engaging content, creating a dynamic that betters the interaction of your followers on a personal level.

To learn more about our services please give us a call at (949) 531-6098 or email sales@luminoustec.net, for a complimentary review of your current online campaigns, and let us take your business to the next level.