Client Overview:
Tommy’s Supplies is a trusted name in the tattoo industry, offering a range of high-quality tattoo inks to professionals around the globe. With a growing clientele, the business requires a more flexible and tailored e-commerce solution to accommodate their customers’ specific ordering needs.
Challenges
The Shopify platform, while powerful, lacked some native features necessary to support Tommy’s Supplies’ unique product offerings. The challenges included:
- Customizing the product detail pages to include attributes not supported by default in Shopify.
- Implementing a custom quantity option for bulk ordering to serve their B2B clients.
- Modifying the cart to allow users to create customizable ink combos, catering to the specific needs of tattoo artists.
Solution and Results:
To meet the client’s needs, we delivered a tailored solution while maintaining the simplicity and user-friendly experience of the Shopify platform:
- Custom Product Attributes: We developed custom fields for the product pages, allowing Tommy’s Supplies to include unique product attributes, ensuring more detailed information about the inks.
- Bulk Ordering Support: A custom quantity selection feature was added, enabling users to order larger quantities of tattoo inks with ease, streamlining bulk purchases for professional tattoo artists.
- Combo Options for Tattoo Ink: We enhanced the cart functionality to allow customers to create personalized ink combos. This feature provides flexibility to mix and match inks as per specific tattoo requirements, enhancing the shopping experience for professionals seeking variety in their ink supplies.
Development and Delivery
The project was developed using the Shopify Liquid template language and JavaScript for front-end modifications. Custom code was implemented to:
Create new fields for product attributes and integrate them into the existing product catalog.
- Introduce a quantity management system that bypassed Shopify’s standard limits for bulk orders.
- Redesign the cart page, making it more intuitive for users to customize their ink purchases and view combo options clearly.
Our delivery approach included:
- Collaborative sprint planning with Tommy’s Supplies team to ensure alignment with their business needs.
- Thorough testing across multiple devices to ensure a seamless user experience for both desktop and mobile shoppers.
- Final deployment with minimal disruption to the live store, ensuring a smooth transition for users.
Post-Deployment Management
After deployment, we provided continuous support to Tommy’s Supplies to monitor the system’s performance and ensure everything was functioning as expected. We also offered training sessions to their internal team to help them manage the new features effectively.
Results
- Increased Bulk Orders: The custom quantity feature facilitated larger orders, leading to a noticeable increase in B2B transactions.
- Improved User Experience: The personalized ink combo feature allowed for a more tailored shopping experience, increasing customer satisfaction and engagement.
- Higher Conversion Rates: The new product page attributes provided users with more detailed product information, which resulted in higher conversions and fewer abandoned carts.
Benefits
- Enhanced Customer Satisfaction: By addressing the unique needs of tattoo professionals, Tommy’s Supplies strengthened their relationship with customers.
- Scalability: The custom features were designed to scale, supporting Tommy’s Supplies as they continue to grow their online presence.
- Competitive Advantage: The tailored e-commerce experience set Tommy’s Supplies apart from competitors, allowing them to offer a level of customization that many online stores lack.
What about the delivery made the client happiest
The client appreciated how Luminous Tec made them feel prioritized throughout the project, ensuring that their needs, feedback, and goals were always at the forefront, leading to a personalized and satisfying outcome.
– Tommy’s Supplies
Let's Talk About Your Project!
Learn how Luminous Tec’s design and development services can help you build better relationships with your customers. Start a conversation today and tell us more about your project.
What happens next?
- An expert contacts you shortly after analyzing your request
- When required by you, we sign an NDA to ensure the highest privacy level
- A pre-sales manager submits a comprehensive project proposal. It may include estimates, timelines, lists of CVs, etc., for a particular situation
- The team assembled for your IT project can start delivering as per discussed timeline.
Want to talk to Sales Now ?
